31 Days of #RealSchoolFood: Create a Hashtag, Get a Music Video

The Marketing Group at Dallas ISD Food and Child Nutrition Services went out on limb – and there was some fruit there! There was also some veggies, a Hummus Plate and most unexpectedly, a #RealSchool Food music video! They created the hashtag #LoveMySchoolLunch and promoted it a selected number of “Social Supervisor Stars” for a social media campaign on Thursday, December 11th, 2014, using this flyer.

#LoveMySchoolLunch Promotional Flyer

#LoveMySchoolLunch Promotional Flyer

We’re quite impressed with their effort and the result! Honestly, it was a bit of gutsy move, especially since the Food and Child Nutrition Services does not have their own Twitter account yet (one is in the works)! lack of their own Twitter account made it difficult to push their photos out broadly – aka amplify #LoveMySchoolLunch. They did get some nice photos and comments. One student said that this lunch was “the best part of her day.”

#RealSchoolFood #LoveMySchoolLunch from a Dallas ISD Student

#RealSchoolFood #LoveMySchoolLunch from a Dallas ISD Student

There was also some love for #RealSchoolFood from staff members. This Hummus Plate got a mention from someone in Dallas ISD Health/PE.

Hummus Veggie Plate, Dallas ISD

Hummus Veggie Plate, Dallas ISD

Most impressive of all was a music video set to Mariah Carey’s Fantasy, made by princebradley on a new-to-us iPhone app, musical.ly/. It’s very short and you’ll probably want to see more of the food, but it gives a very positive few of teens moving through a school cafeteria line. It’s definitely worth a few seconds of your time at www.musical.ly/v/MzI5ODE2MDE3Mw.html

Student made #LoveMySchoolLunch video

Student made #LoveMySchoolLunch video

And, that’s the thing about social media – you can’t control what you get. All in all #LoveMySchoolLunch was a success for Dallas ISD Food and Child Nutrition Services. You can use the hashtag in your district and build on what Dallas did – or create your own hashtag and see what happens!

 

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