In today’s electronic world, great school food photos are not an option – they are essential. We are increasingly a visual society and your customers want to see your meals, not just read a few words on a monthly menu. Lucky for you, great photos are just a click away on your SmartPhone – IF you focus on SIX ELEMENTS every time you take a school food photo. We’re covering one element each day to get you ready for School Nutrition Employee Week, May 5th thru 9th. Be a HERO, take a great PHOTO.
STEP #4: LIGHTING. One of the essential elements of a great food photo is good lighting, which can be difficult under the conditions in many school cafeterias and kitchens. Florescent lighting is harsh and tends to ‘wash out’ the natural colors of food. Professional food photographers agree – natural lightening is best for food, so the answer is simple: Take food to a window or skylight to get the lighting it deserves. Here are examples of GREAT, MARGINAL and REAL NO-NOS of lighting for trays shots.
THE GREAT: Even with a less than ideal tray color, this Starksboro, Vermont, lunch shows its true colors when taken under a cafeteria skylight. The house-made broccoli cheddar soup, Tuscan kale salad and hummus were outstanding – and the carrots were still locally-sourced from a farmer in March! Many thanks to Kathy Alexander, Laura Collaro, Mollie Silver and Doreen Bortz from ANESU Food Service Cooperative for a delicious dining experience in the their cafetorium.
THE MARGINAL: This is not a terrible photo and you certainly get the idea that this is nice salad bar with a variety of offerings. But with no adjustment for the florescent lighting, the colors are not very appetizing. The problems are compounded because the photo is also slightly out of focus. (Remember, salad bars are often on wheels so you can roll them over to a window for photographing.)
THE REAL NO-NOS: There are multiple problems with this photo but the lack of proper lighting makes everything worse. Notice too that the plastic wrap and other packaging reflects what light there is.
HOT TIP: If the lighting is not good where you want to take a school food photo, move the food toward natural light whenever possible. The best way to take better school food photos is practice, practice, practice.