Have you ever thought about what really makes a food appealing in person or in a photo? It often has a lot to do with contrast. The contrasting colors of food on a tray (or plate) – and the contrast with a background color – can make a break or make the eye appeal of any meal. Setting up school food photos for maximum contrast – on color, shape and size – can make your customers eager to try your food or turn them off to your program before they even walk through the line. Today’s focus is on checking the CONTRAST of your photo before you click. We’re working hard to get you ready for great photos for School Nutrition Employee Week, May 5th thru 9th. Be a HERO, take a great PHOTO.
STEP #5: CONTRAST. This is actually very easy once you get in the habit. Every time you set up a school food photo, look for contrast. Put complementary colors next to each other and look for different shapes and sizes of food on a tray or plate.
THE GREAT: This gorgeous line of trays from Savannah-Chatham County Public Schools Schools, Georgia, almost looks like a quilt of deliciousness. Notice the bright colors of green and orange produce, along with the rich gold and brown tones of the roll, chicken and pasta. Notice that the alternating placement of the trays provides even more visual contrast. This Chefs Move to Schools lunch featured a local chef and local Georgia-grown vegetables – and probably tasted as good as it looks.
THE MARGINAL: This is actually an incredible meal – with house-made noodles for the casserole and some local produce. However, the photo does not do justice to the meal – because there is not enough contrast among the foods and with the tray (it could POP on a blue or read tray). It also suffers from florescent lighting – and from being slightly out of focus.
THE REAL NO-NOS: This is also a wonderful local meal – everything on the tray came from within the state where it was served. It was also incredibly popular with students in a Southern elementary school. Unfortunately, many people don’t recognize grits in the white bowl and the collards do not provide enough contrast. Viewers also cannot tell what is the container next to the sweet potato – and there is too much white and beige overall.
HOT TIP: Steer away from white on white – and add color whenever you can. Look for ways to contrast color, shape and size. (And, of course, flavors and textures for the lucky customers who actually get to eat the food!) The best way to take better school food photos is practice, practice, practice.