To all the mommy bloggers, food celebrities, academic researchers, restaurant chains and media channels who want to blame School Lunch for the ills of the US food system (while promoting their own products, endorsements and programs), I’ve had it. Trying to refute your inaccurate claims, staged photos, out-date sound bites and negative descriptions is a waste of precious time we could be working together to support #RealSchoolFood for real hungry kids all across America.
Really want to improve school meals? Here are 10 effective ways to support the hard-working people who are reshaping local and national food systems, teaching kids about where food comes from, and feeding millions of children their best meals of the day – every day in thousands of schools across our country.
#1: Please get some real photos of #RealSchoolFood. Your staged, stock and decades-old examples do a terrible disservice to the dedicated chefs and cooks who offer gorgeous cafeteria lines, produce bars and grab-n-go options to students every day. Need help finding photos? We’ve got your back with thousands of photos on Facebook and Pinterest (some with recipes like this Roasted Edamame Salad. Tray Talk also features #RealSchoolFood from hundreds of districts.
#2: Please move on from ‘ketchup is a vegetable.’ Seriously people, check your facts. This was a stupid proposal in 1981 which never made it into a regulation. Before you complain, learn the details of the Healthy, Hungry-Free Kids Act of 2010. There are specific requirements for five different vegetable sub-groups, including Red-Orange.
#5: Please read the research comparing school lunch to lunches brought from home. Studies from Baylor (TX), Tufts (MA) and Virginia Tech (VA) confirm that lunches brought from home rarely meet the tough nutrition standards now now required in all USDA school meals programs. Many contained sugary drinks that cannot be sold in schools.
#4: Please dig deeper into food waste in schools. Kids throw away perfectly picked organic oranges and bento box baby bananas with cute notes written on them – just like they throw away school lunch items. Two of the biggest solutions to food waste in cafeterias work for school lunches and lunches brought from home: Recess Before Lunch and Longer Lunch Periods
#5: Please recognize that school nutrition professionals frequently do not have needed administrative support. School nutrition heroes have a tough balancing act with complex government regulations, limited budgets and limited input into school schedules that affect recess options and the length of lunch periods. Like you, they care deeply about feeding children well – and are trying to do the best they can with what they have. Maybe you can work together on a grant for a salad bar or school garden.
#6: Please talk WITH rather than AT school nutrition directors. Arrange a friendly meeting with your local nutrition director. Find out about their everyday challenges and what changes they would make if they could – maybe new equipment or more local foods. Find out how you can work together to do what’s best for kids. If you look for common ground, you are likely to find it. Believe every school should have a school garden? Get out there and help a school grow one.
#7: Please be realistic because nutrition perfection is just not possible on $1.50-1.75 per meal. That’s how much the average school district has to spend directly on food. While meal prices and USDA reimbursement rates provide more money, that also goes to pay for labor, equipment and overhead costs. If you want all organic, GMO-free, clean-label, local, scratch-cooked meals, you are going to have to help schools lobby local, state and federal decisions makers to provide more money for school meals. 2015 is a critical year for child nutrition and childhood food insecurity. This year Congress will reauthorize funding for the critical local programs that support healthy children, schools and communities, including School Breakfast Programs, National School Lunch Programs, WIC Programs and Farm to School Programs. 2015 is a time to advocate for fresh, local, delicious #RealSchoolFood rather than pointing fingers and telling families “avoid school lunch like the plague.”
#7: Please eat a #RealSchoolFood lunch – on me. I’d like to treat you to a delicious, fresh school lunch near where you live or work. Send a short message with your location to my email (SchoolMealsThatRock@gmail.com) or use the contact form at the end of this post. I’ll recommend a #RealSchoolFood cafeteria near you and I buy you a reimbursable lunch – hot lunch, grab-and-go salad like this, or any other meal offered their.
#9: Please consider the consequences of your criticisms. Be respectful and ditch blanket descriptions of school food like “hideous piles of indistinguishable vegetables” and “avoid like the plague.” When you use negative and judgmental language, it makes parents feel badly about letting their children eat at school, even if they can’t afford to pack a meal from home. It also makes dedicated school nutrition heroes feel like just giving up.
#10: Please be transparent about the companies who sponsor your post or blog or program. If your blog ends with photos of branded food products and lunch boxes, please indicate if they are sponsors or advertisers. I do consulting work for a variety of producer groups and a few companies, which are all disclosed below. Not a single one of them supported this post or provided input in any way.
- Board Member/Advisory Panel
- American Association of School Administrators (AASA) Breakfast Council
- Kellogg’s Breakfast Council
- US Department of Agriculture and Team Nutrition Program
- Multiple state departments of education and agriculture
- Idaho Barley Commission
- Mushroom Council
- American Egg Board
- CLIF bar
- Chobani Yogurt
- Bush Beans
- Speaker’s Bureau
- National Dairy Council and state/regional dairy councils
- National Cattlemen’s Beef Association and state beef councils